Fairchild Fashion Media is relaunching M, the men’s title that folded in early 90s. The new version will be overseen by Fairchild’s Editorial Director, Peter Kaplan. Marc Berger has also been named Vice President, Publisher of M. The initial circulation will be 75,000 and the first issue will hit newsstands September 24.
M will target rich dudes who like fashion. Or maybe we should let Kaplan explain? According to him, M will “speak to an elite and exclusive group of affluent consumers and top industry players.”
Hmm… We’re pretty sure he’s talking about the same people we are.