Luke Hayman Divulges Pentagram's Wicca-like Traditions

In preparation for Thursday night’s Golden Boa Awards, mb.com tossed a few questions to the honorees, including design’s resident boa-wearer, Luke Hayman. Greg Lindsay asks Hayman “How’d You Reach The Design World’s Pinnacle?” although we can’t say that sounds like a very comfortable place to work.

Hayman doles out advice and tells some great stories about his early days at mags from Brill’s Content to Cablevision, but our favorite part of the interview is where we learn the fraternity rush methods of choosing a new Pentagram partner:

How long had you been talking with Pentagram, and how does one start talking to Pentagram in the first place?

Joining Pentagram is a lengthy process.

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