Inspire Fashionistas at LuckyMag.com

Lucky prides itself for bringing the shop-ability factor to fashion; every single item in the magazine and on its website is available to purchase from the moment it’s featured. And in addition to a focus on “what to buy” and “where to buy it,” Luckymag.com is all about “how to wear it,” but with the type of laid-back, sister-to-sister advice you’d get from your best girlfriend.

Executive digital editor Verena von Pfetten says she regards the Lucky girl “as smart or smarter” than the mag’s in-house team.

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