LA Times Unveils New Website, with a Little Help from Abu Dhabi
Thanks to today’s very impressive Los Angeles Times website overhaul, a Sports page can look like this:
A pair of Business section stories, once the left-margin “Visual Browse” choice is enabled (a.k.a. latimes.com/#vb), like this:
And the start page for local news a reader can use, like this:
There are also, throughout, ads from Abu Dhabi’s Etihad Airways. The company is adding LA-Dubai daily service June 1 and so, per a preview by Ad Age‘s Michael Sebastien, felt this was the perfect promo vehicle:
Etihad is paying to lift the site’s paywall for three days.
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