“I come from a print background, and I think we have an advantage on the Web,” says Loop21’s newest EIC.
Instead of decrying the decline of print, Lisa Armstrong is embracing it, and making the site truly reflects the ethos of the Internet. “Rather than just presenting information to our audience, we want people to respond. So, whether it’s through some form of social media or on the website, we wanted it to be like we’re having a dialogue about issues that are important,” she said.
Armstrong is actively seeking new writers, and those who are new to the journalism game are just as welcome as seasoned pros. “It’s less about how many years you’ve been in the industry and more about what skills you bring to the table,” she said. And multimedia skills are in high demand. So if you can show off strong writing, reporting and multimedia chops, you might start landing regular assignments.
For more info, read How To Pitch: Loop21. [subscription required]