LOL Cats Bring in Laugh Out Loud Money


By Steve Delahoyde Comment


We’re still a little tipsy from last night’s outing following the conclusion of yesterday’s An Event Apart here in Chicago (which was wonderful), so apologies in advance for the rampant misspellings and run-on sentences, not to mention the odd topics. For instance, would a fully sober person of any sort of right mind post this story in Ad Age about the success of the LOL Cats phenomenon? Maybe, once they’d had a shocked to their system learning that the wonderfully stupid site receives around “500,000 page views a day” and each of their ads fetch “between $500 and $4,000 for week long placements.” As one event goer said last night as we brought the story up, “It’s strange. It’s like something we were all doing in 1995, but with 100×50 pixel images.” And Time seems to agree:

Despite a fair amount of media hype around LOL Cats, including a piece in Time Magazine, there are no good explanations outside the simple fact that many pics are excruciatingly adorable and thus work well as time-wasters. Plus, there’s a universal appeal — that’s gold in the internet’s fragmented hills. Wrote Time’s Lev Grossman, “The great, weird internet meme, which once thundered across the net in vast herds, is becoming surprisingly scarce, which may be why LOL Cats has a distinctly old-school, early 1990s, Usenet feel to it.”