Local Sports Site May Not Be Paying The Mortgage, But $5500 Ain't Bad
CNATI.com is a local sports news site covering the sports teams of Cincinnati, Ohio. It’s (by its own admission) “light-weight.” So when you want to cover your baseball team’s spring training, which costs thousands of dollars, what do you do?
Try to sell more ads? Get a corporate sponsor? Instead, CNATI put up a donation box. They were hoping to get $4,000, which is about half of what the average media outlet spends when sending a reporter to cover six weeks of spring training.
“Part
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in