Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.
All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:
We launched personality quizzes [on Zimbio] in mid-January. From a pop psychology point of view, these quizzes answer the question, “Who am I, really?” If someone takes the “What Star Wars Character Are You?” and gets Han Solo, they think, of course, I’m a space cowboy. And you share that because this is what you’ve been telling people for years — you’re just as cool as Han Solo. The traffic we started getting for these quizzes was truly unprecedented. And it still is to a large extent. I think we tapped into something at the right time, backed by a robust tech platform.
For more from Newlin, including details on how Livingly acquired its massive photo archive, read: So What Do You Do, John Newlin, VP of Content for Livingly Media?