Livingly Media VP Explains Why Personality Quizzes Are So Popular Right Now

Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.

All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:

We launched personality quizzes [on Zimbio] in mid-January.