Litzky PR: Call Me Maybe. No Wait, Don't Call Us. Really.


A Hoboken PR firm has posted a recruitment video that involves the staff dancing and lipsynching to that song—you know the one. You don’t want to even start thinking about that song so we’ll stay quiet.

Mashable found the video yesterday. Does it work as a recruitment video?

Your (not so) humble blogger thinks not. At 3.5 minutes long, it is far too long. Nowhere in the video (until the very end) or the title does it even mention that it’s a recruitment video—you’d have to be watching the video on YouTube to have read the description to learn that Litzky is hiring.

Not only that, but after 3 minutes of a song that exhorts the viewer to “call me maybe,” an employee holds up a sign that says “No calls,” and directs users to a URL to apply.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in