Lifetime Value Of Consumers Is Less; What This Means For Media
The Big Money interviews Clay Shirky on paying for new media. He says that the value of a consumer is less to advertisers, and that affects the price of ads, which affects whether a new media startup lives or dies.
Watch the video here:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in