Leno's New Promo | O'Reilly Defends Obama | New Media Guidelines | Gawker's Cold Embrace | Ad Money Returns | The Bieber Experience

• The Atlantic: You know shit is about to get real when Bill O’Reilly starts chastising the CPAC for being too mean to Obama.

• PRNewser: Social media campaigns and viral endorsements are getting into some gray areas, ethics-wise. That’s why The Word of Mouth Marketing Association has created these helpful Guidelines For Social Media Disclosure.

• New York Observer: Former Gawker Managing Editor Gabriel Snyder can take some cold comfort in knowing them former Wonkette Ana Marie Cox does