LAT Profiles MSNBC Working-Man Champ Ed Schultz

Going up weekday nights against Anderson Cooper and Bill O′Reilly at 8 p.m. may sound like cable news suicide. But per an LA Times profile piece by Alana Semuels, MSNBC host Ed Schultz is making it work:

This year through early February, Schultz’s nightly The ED Show viewership has averaged 608,000, a 60% increase from his ratings during the same period in 2010, according to Nielsen. He’s surpassed Cooper, though he has more than a million fewer viewers than O’Reilly.

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