LAT in 90 Seconds
Guy from the Miller Lite Ads Died; Obit Mention Other Accomplishments:
Mickey Spillane created a Mike Hammer, private-eye empire: novels, TV shows, movies. Spillane, who died Monday at the age of 88, was one of the best-selling authors of the 20th century.
But in Pop Culture Land, you’re only as good as the image you sell of yourself. And that image was a little cheesy: “Spillane achieved his greatest fame as a pop-culture icon when he spoofed himself, again outfitted in the traditional private-eye garb, in more than 110 commercials for Miller Lite beer.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in