LA Times Scorecard: Online Up, Circ. Down

The LA Times numbers continue to be flat, according to an inside report for August. Online is improving, though. Classifieds continue to droop. Some selected stats:

Traffic (Latimes.com only)

Year-over-year traffic was up considerably.
Page views to prior year were up by 19%, 32% for unique
visitors, and 32% for local unique visitors.

Of the Top Ten Videos, a few were home-grown:
1. “The Proof” (“flying saucer”–YouTube/UFO story)–LAT
2. Homegrown terrorism– AP
3. LA Times live video from KTLA
4.



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