LA Times Publisher Gets It: Web Site Needs Work

LA Times publisher Dave Hiller must be reading our archives. Over the weekend, he issued a memo urging a beefed up web presence for the paper:

Recognizing each medium has unique strengths, we have to use each differently to best meet those reader/user needs. For us, this means breaking news, freshened all the time, coupled with data-driven personal utility on the web; while we engage a different focus of unique story-telling, analysis, and context in our print editions–with both relentlessly focused on what people can’t get anywhere else.

It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in