L.A. Times Eager for New Magazine
The L.A. Times may be struggling with its new owner (Sam Zell) and its apparent infighting (with a disconcerted staff), but one thing is certain: They’re loving their magazine. Or at least they think they are.
The mag, slated to emerge on Sept. 7 is already pre-selling ads in the millions of bucks and is expecting a circulation (akin to the Times’ Sunday edition) of 1.2 million, which translates with a pass-around rate to 3.4 million readers.
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