L.A. Paper to Try a Do-It-Yourself Model
Add another item to the list of things newspapers are willing to try in order to keep themselves afloat. A story in the Times this weekend reports that the LA Daily News is going to try an experiment this summer wherein readers get to choose their own news.
The plan is to let readers customize their own papers with news stories they like and then print them in their own homes (so sort of like a dead tree RSS feed?).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in