Classical KUSC President Dismisses Disastrous Arbitron Ratings
Per Mike Boehm of the the LA Times, in this corner we have KUSC 91.5 FM president Brenda Barnes. She thinks that latest Arbitron figures, which show a 63% drop in “core listeners” since 2009, fail to take into proper account the college-graduate demographic.
In the other corner, there is Arbitron spokesman Thom Mocarsky. He stands by the figures for the period ending October 10 and says that if anything, the college-grad tier has been previously over-represented.
While
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