Kierna Mayo began her formidable career in magazines, helping to create one of the most memorable pubs of the ’90s for the hip-hop generation, Honey. After working at Essence Girl and CosmoGirl, Mayo dipped her toes in the digital pool while working for Tyra Banks’ Tyra.com, and she was hooked.
Mayo is currently the editorial director of Ebony.com, which recently received a major makeover. In the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo talks about reinventing websites, the keys to boosting traffic and how she deals with Internet trolls:
Trolls are a drag. They, first of all, and probably most importantly, divert the healthy conversation, dialogue and constructive criticism. The potential for people to be heard gets eclipsed by trolls and that, of course, is their intention. You just kind of have to exist in the world with them, keep your content above the fray and encourage your audience not to be intimidated because the brilliant ideas and thoughts that come out in community often inform editorial decisions. But I would be remiss if I wasn’t truthful about the fact that you think about how people respond to things as you create. I try not to let that kind of negative energy or intention take us off our path. There have been personal attacks on virtually all of us on the site. It’s part of the job. The democracy that digital media offers all of us comes with some really damning qualities.
To hear more from Mayo, including how The Daily Beast influenced her redesign, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com.