Bloomberg Media Group has named Keith Grossman its publisher of Bloomberg Digital, a new role at the company. He comes to Bloomberg from Wired, where he has been since 2002. Grossman most recently served as associate publisher of Wired and Ars Technica.
Grossman said one of the lure’s of Bloomberg was Justin Smith — Bloomberg Media’s CEO — dedication to digital. “If you look at Justin’s view of where he wants to take the company, one of the areas he wants us to focus on is expanding the digital front and scaling that across different platforms,” Grossman told Adweek.
Grossman begins July 14. He’ll report to Paul Caine, who was named Bloomberg Media’s CRO earlier this month.