Keep Tweeting; Your Company Needs You.
We expect “Twitter triage” to be a big part of job descriptions for the years* to come, and thought so even before reading this new study from Maritz Research.
EMarketer reports that the study found that half of the consumers who tweeted a company with a complaint expected the company to respond, but only a third actually received a response. The older the consumer, the more likely they were to expect a response.
Not only that, but more than four in five of those surveyed would have liked to have heard back.
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