KCRW is set to become the first American radio station to broadcast on Spotify. The station is taking its Music Mine iPad app and recreating it on Spotify. Instead of simply listening to KCRW music and having it disappear into the void, the Spotify app will allow fans to keep track of the music they hear and play it again whenever they please. The daily playlists of KCRW’s DJs will be available on demand, online.
“Spotify’s musical offerings are tremendous and as music consumers adapt this technology into their listening habit, KCRW will be right there offering a curated list of the best music from around the world,” says KCRW director of new media Anil Dewan.
KCRW would be the first station in the world to land on Spotify, but, we’re told, ze Germans beat them to it a few months ago.