KCRW announced the debut of what seems like a pretty good way to discover unsigned artists. Instead of blindly sending CDs in the mail, local bands looking to get airplay can simply upload their music onto a new music submission system on KCRW’s website. Called Malcolm, the new system will make it easier to share music with KCRW listeners and will save interns and DJs from having to dig through crates of sample CDs.
“Independent artists are more important than ever and we want to champion as many as we can, yet the volume of submissions we receive has grown exponentially. We were asking ourselves how we can better serve these musicians and we came up with Malcolm,” KCRW program director Anne Litt says in the release. “It’s fast, easy, and allows KCRW to do what we do best – support and share artist’s work.”
The name Malcolm, incidentally, comes from the station’s old analog music filing system. We’re glad to hear it’s not some convoluted acronym. We’re not sure why that would bother us, but it would. So there.