Kara Swisher’s Stated Goal: One ‘Really Good’ Scoop Per Week

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By Richard Horgan Comment

About a third of the way through Benjamin Wallace’s crackling New York magazine profile of 51-year-old tech journalist extraordinaire Kara Swisher, there are two reminders of how effectively she blankets her beat.

KaraSwisherNYMagheadline

Exhibit Re/a:

Swisher has heard of current Yahoo CEO Marissa Mayer holding a meeting in which she graphed the impact on Yahoo’s stock price of various Swisher posts.

Exhibit Re/b:

“It is a constant joke in Silicon Valley when people write memos for them to say, ‘I hope Kara never sees this,’” says Facebook’s [Sheryl] Sandberg.

There are also, in Wallace’s piece, bits of valuable info for other journalists. We couldn’t agree more for example when Swisher says that she makes a concerted effort to keep in touch with contacts and sources as much when she is not doing a story. “Most reporters are so transactional, rather than strategic,” she says.

Read/bookmark the Wallace piece here.

Previously on FishbowlNY:
New York Magazine Charts Finke-Penske Ups, Downs

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