Just Don't Do It

Just Don't Do It

Apparently I struck a chord with my NikeiD rant the other day. Greg ranted righteously about the utter faux-ness of the iD’s supposed customization:

Customizing Nikes is to expressing your individual creativity what rhythmic gymnastics is to sports. Whatever the people who actually do it obsessively say, most sensible people can see it for what it is after a couple of colorful swooshes.

and links to a fawning NYT Magazine style section article about the store. (I know, I know, the cognitive dissonance of NYT + style + fawning all in the same sentence is just too much to bear.)

The Curbed kids did some creative editing and, stripped of my qualifiers, made it appear that I actually have opinions in their Calling Bullshit: NikeiD is for suckers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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