Jump For Joy With Doug Jaeger And Viral Content

Doug Jaeger with TAXI told a story about a PR campaign for MoMa that cost almost nothing, got results, and used the power of Facebook and the blogosphere to great results. Read on to hear how he did it:

Art Jumping is a movement created by Allison Reimus of Jumping In Art Museums. People go to art museums and take pictures of themselves jumping in front of works of art.

Jaeger decided to get the art jumping movement involved.