Judging Equinox's Sex-Themed Ads
Equinox Fitness’ latest series of sex-themed ads (pictured) have garnered some critical praise after appearences in Vanity Fair, US Weekly and The New York Post. But have the ads, made by the Fallon firm worked? Ad Age reports:
Fallon hired Paris fashion photographer and director Ellen van Unwerth to shoot the campaign. The photos focus on four themes: female and male sexual fantasy, inner beauty and eternal youth. They all carry sexual overtones, from three nuns painting a nude male model in a David-like pose to women eating fruit off a man’s stomach.
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