Joshua Ferris Is the Upton Sinclair of Advertising
Then We Came to the End is a new novel by Joshua Ferris that’s currently making waves with ad and design folk for presenting an unflattering yet brilliant mirror in which to see ourselves. The main character works as a copywriter in a Chicago ad agency just after the dot-com collapse (hey, we’ve all been there, huh?), not unlike where Ferris himself worked before moving to New York. In an interview with Simon Dumenco, we find out just how horrifyingly close this fiction is to our actual creative culture:
For me, one of the most shockingly funny passages in your book comes within the first 25 pages: When one office worker’s little girl goes missing and her colleagues volunteer to create a “missing” flier — and then the group of them overthink it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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