Jonah Peretti, Studio Mogul?

That’s how the BuzzFeed founder may soon be viewed on the west coast and beyond, per his recent conversation with LA Times reporter Andrea Chang. The company recently moved its west coast office to a new location on Beverly Blvd. and also leases production space nearby.

Peretti notes that Psy‘s mega-popularity came from that video’s “shareability,” and says video is a big missing piece of BuzzFeed:

The LA team, he said, is building the “TV studio and movie studio of the future” by creating original videos to fit these new patterns of media consumption…

The LA office officially opens October 23, but a team of BuzzFeed videographers has been filming and editing content around the city in the last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in