And FishbowlLA thanks Tesh for opting to make his new project something other than a voyeuristic reality TV show about his day-to-day life with Connie Sellecca.
Tesh, who has found great success on radio and the Web with INTELLIGENCE for your life, is now finally expanding the brand to television this June. His advice on topics such as health, wellness, personal finance and relationships will be available in snippets as part of a half-hour syndicated offering of the same name. From today’s announcement:
“The greatest differentiating factor in this program is our local strategy,” says Tesh. “It’s designed for local viewers and advertisers and for the national brands that are interested in a locally-strategic advertising approach.”
“I spent 25 years in the local news world and am naturally very familiar with the needs of the local advertiser,” he adds. “We are implementing the rich content approach we’ve been using for the last 10 years on our radio program, to not only create useful ‘life coaching’ pieces for the viewer, but to also create unique, embedded-content pieces in which our advertisers can reside. This is a show that protects our local and national advertisers from the ‘DVR dilemma.'”