Joel Makower and Alex Steffen: How Good Is Good Enough?
Sustainability is like teenage sex, says Joel Makower, the fantastic Compostmodern moderator (Compostmoderator?). “Everybody says they’re doing it but no one really is. And those who are doing it aren’t doing it very well.”
In all seriousness, says Makower, who has been greenblogging at GreenBiz before it was called ‘green’ or ‘blogging,’ we don’t have an answer for a simple question: How good is good enough? Is what we’re doing really making a difference? Is this the best it can be? We have no way of knowing any of that.
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