In All on the Line with Joe Zee, Elle creative director Joe Zee helps struggling fashion designers save their businesses. And, although reality shows come a dime a dozen these days, Zee says the decision to step in front of the camera for Sundance Channel was not taken lightly.
“I loved the idea of being able to do this, but it was important to me that it be authentic. It was important to me that it be original, and that it would be genuine, and that I could actually come in there and help people,” Zee said in our Media Beat interview.
And he says that the many sides of his personality you see in the show are the real deal.
“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it. If I’m mad at you, I’m really mad at you and, if I’m really excited about you, I’m really excited about you. And those moments exist with or without what’s going on. So, I think my reality TV experience is the fact that I can be myself.”