Job Title To Watch: Twitter Coach

“At first blush it might seem downright silly to hire someone to teach your senior management team how to post short, pithy comments with video or links on web sites like Twitter, Facebook, Jaiku, Tumblr, Flickr or any of a number of social networking sites,” writes Aliah Wright at SHRM.org.

But maybe it’s not so silly. Picking up on Twitterese, Wright says, might not be so easy for people not used to this mode of communication.