Job Title To Watch: 'Community PR Agent'?
Can organized communities drive innovation, and will they need representation? That’s the question (a bit of a mouthful!) that blogger Jeremiah Owyang, web strategist, posed over the weekend.
What he means: Communities —and here we mean not necessarily physical communities but online groups of people organized around a common topic— have already started to gain power as they support one another and band together. He cites UserVoice , GetSatisfaction or Ideastorms as examples “that allow communities to define what features they want with products.”
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