Cosmopolitan EIC: We ‘Cannot Win’ the Photoshop Game


By Richard Horgan Comment

Adweek has posted video from its recent event “A Candid Conversation With Five Women Leaders of Advertising and Media.” Among the clips is this fascinating snippet from Cosmopolitan EIC Joanna Coles.

Coles recalls that when she was at Marie Claire, no one believed her when the magazine ran a cover and photo spread of Jessica Simpson with no make-up or retouching. “They accused us of lying,” she said. “The one time we did it [no retouching], no one believed us.”

Coles notes that she has never claimed magazines under her watch don’t do “light” retouching. It’s usually, she says, all about things like tamping down the disproportionate impact of strong lighting.


[Photo credit: James White/Marie Claire]