The traditional business models of publishing might be waning, but the shift to new media brings new opportunity to the industry. That’s something Jessica Bennett has taken advantage of. In the latest installment of Mediabistro’s “So What Do You Do?”, the executive editor of Tumblr’s Storyboard talks about breaking past the outdated lessons she learned in j-school, and how journos can score jobs that haven’t even been created yet.
“It’s hard to explain and it sounds very journalism-from-the-future, but it’s finding ways to pull out the really fascinating narratives and trends and issues that are coming out of Tumblr,” she said of her position.
“For example, we did this big piece about how fandom has changed in the Internet Age based around One Direction, the UK boy band, who is huge on Tumblr. It was the kind of feature story you’d read in a newsmagazine, but not so Tumblr-specific that it couldn’t be digestible to a mainstream audience. So, a lot of the ideas I come up with I’m getting from being on Tumblr and monitoring what’s happening on there.