NorCal Filmmaker Rides Photoshop Spoof Viral Wave

In case you have yet to watch the absolutely killer beauty product TV ad spoof “Fotoshop by Adobé,” here it is:

The super-slick send-up re-imagines the media industry’s fondness for Adobe Photoshop celebrity and  fashion model picture retouching as a faux-European glamour product. It was made by Jesse Rosten, a 31-year-old independent filmmaker from the Northern California city of Redding. He has been all over the media this week while also fielding queries on Twitter and greatly enjoying the ride:

FishbowlLA caught up today with Rosten via email.

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