Jeffrey Katzenberg Teases Revolutionary New Animation Technology

Today at the Techonomy.com conference in Tuscon, DreamWorks Animation CEO Jeffrey Katzenberg chatted on stage with website founder David Kirkpatrick. As the Hollywood studio’s four-year partnership with Intel draws to a close, the exec hinted there is some game-changing technology in the offing.

According to Katzenberg, even with all the improvements in digital rendering, an animated feature technician is still limited to producing about three seconds of footage per week. But perhaps not for much longer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in