At the recent Future of Media conference put on by UK newspaper The Scotsman, there was some very informative field intelligence shared by Jeff Moriarty.
Moriarty is currently the chief digital and product officer for Johnston Press. But previously, he spent several decades with the New York Times Company and was an instrumental part of the Boston Globe‘s transition to the paywall world. Via post-keynote interview with The Drum’s Angela Haggerty, Johnston suggested that price is not the main factor when it comes to online-content subscribers. It’s more a matter of people willing to pay for content vs. those who are not:
The future of paid content is something Moriarty believes will be best-served on a micro-payment model similar to that of iTunes, although he said it could take years for the industry to create it.
“I think micro-payments for content are ultimately the future,” he said. “It’s probably a few years away. It will probably be pioneered by another industry and the people like us in the content space will be able to benefit from that. I think it’s just a matter of time before we start to see more of that kind of experimentation.”
Johnston Press, which encompasses 250 regional and national newspaper properties, has been bleeding money recently. Moriarty joined the firm at the beginning of the year.