Jean-Paul Gaultier Appointed Creative Director of Diet Coke

As if we needed another reason to guzzle Diet Coke (pay no attention to that 4-MEI in the caramel color!), fashion designer and oldest living enfant terrible Jean-Paul Gaultier has been appointed creative director of the brand. Unfortunately, his position is limited to Europe, land of “Coca Light,” where he’ll design a selection of cans and bottles (limited-edition, bien sur) as well as add his signature flair to online content, retail concepts, and ad campaigns.