Bay Area Firm Claims Last Laugh with Jason Headsets.com Gambit

The auctioned switch of one Jason Sadler‘s name to Jason Headsets.com officially took place January 1. A month later, the company that paid $45,000 for these goofy one-year naming rights is claiming victory:

“The money we paid to buy Jason’s last name equates to $900 a week, or $125 a day,” said company president Mike Faith. “That’s incredibly cheap for the $6 million value of [media] coverage we’ve already had on this. We’re calling Jason our Six Million Dollar Man.”

The

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