Jane Pratt to Magazine Editors: Kill the 'Magazine Speak'
After founding Sassy and Jane, Jane Pratt launched xojane.com in 2011 so she could speak frankly to female audiences, a voice that she says was sorely missing from print pubs.
“It still amazes me that a lot of women’s magazines in particular will use this magazine speak, this terminology.” Pratt told Mediabistro in the latest installment of So What Do You Do?. “Like instead of saying ‘your hair,’ they’ll say ‘your mane’ or ‘your tresses.’ And I always feel like if someone says ‘your lackluster tresses’ instead of ‘your dirty hair,’ you feel like they’re not telling you the whole truth.
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