Jane Pratt And Blogger Tavi Gevinson To Launch A New Magazine

Very exciting news for those who remember the golden years of Sassy and Jane (or who loved Jane until actually interning for the magazine in college): The magazines’ founder, Jane Pratt, is gearing up to launch a new magazine with 14-year-old fashion blogger Tavi Gevinson[pictured].

As The New York Observer notes, Pratt made a name for herself (literally, in one case) for in the late 80s and 90s for creating magazines that were “praised as antidotes to the shallow materialism of other women’s titles.”

Gevinson

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in