Meredith magazines has been looking to increase its presence on television with a new partnership between its flagship magazine Better Homes and Gardens and British celebrity chef Jamie Oliver.
Adweek reports that the first collaboration effort will involve an episode of “Jamie Oliver’s Food Revolution” on ABC, the surprisingly controversial show in which Oliver comes to America and tries to get us to stop eating fast food and getting fat, which we as a country are wont to do. Thank god for the British! On the May 10th episode of Oliver’s show, BHG deputy garden editor Eric Liskey will help plant a (presumably edible) garden at a Los Angeles high school. The experience is also documented in the April issue of the magazine and in its new digital iPad edition.
Moving into television can be a smart move for magazines, such as Food & Wine‘s collaboration with Bravo’s hit show “Top Chef.” However, Adweek points out that BHG might have chosen a slightly more successful show: Oliver’s show is behind “NCIS” on CBS, “Glee” on Fox, and “The Biggest Loser” on NBC in ratings.