In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.
Some of his other beefs with the mags? They pay celebrities for stories but don’t admit it, and they get most of their biggest “scoops” right from the pages of Star.
“Even Bonnie Fuller, who used to run Star magazine, doesn’t give us credit at HollywoodlLife.com. But Us Weekly, I think, is the biggest culprit of hypocrisy,” Heidenry said. “Us Weekly has Kim [Kardashian] on the cover saying ‘Don’t Call Me Fat,’ and when you open up the issue, it points out our cover and says ‘Look how these tabloids are making fun of her’ when they are doing it on the cover themselves — not making fun of her, but using Kim’s pregnancy to sell magazines and trying to take a holier-than-thou attitude. To me, it was just a lack of respect for their readers.”
For more of Heidenry’s thoughts on the competition plus what he looks for L.A. reporters, read So What Do You Do, James Heidenry, Editor-in-Chief of Star?