One year ago yesterday, Condé Nast shuttered four magazines including bridal publications, Modern Bride and Elegant Bride. Today, J.C. Penney Co. parterned with Condé Nast to announced its plans to revive the Modern Bride concept in the department store setting.
J.C. Penney will target the 25-34-year-old consumer by rolling out bridal products including a fine jewelry line set to launch in February. Beyond finding the expected variety of engagement rings and wedding bands, customers that interact with the Modern Bride brand will be assisted by specially trained bridal professionals.
J.C. Penney CEO Myron E. Ullman, III discusses the value in joining forces with Condé Nast:
“Condé Nast’s deep understanding of the bridal market and valuable direct connection to potential customers make them the ideal partner, allowing JCPenney to cater to brides who will appreciate the Modern Bride name and continue to shop with JCPenney beyond their wedding day.”
Ullman won’t have to wait too long to see if the Modern Bride concept takes off, the fine jewelry line will be released just in time for Valentine’s Day.