J.C. Penney and Condé Nast Team Up To Launch Modern Bride In Stores
One year ago yesterday, Condé Nast shuttered four magazines including bridal publications, Modern Bride and Elegant Bride. Today, J.C. Penney Co. parterned with Condé Nast to announced its plans to revive the Modern Bride concept in the department store setting.
J.C. Penney will target the 25-34-year-old consumer by rolling out bridal products including a fine jewelry line set to launch in February. Beyond finding the expected variety of engagement rings and wedding bands, customers that interact with the Modern Bride brand will be assisted by specially trained bridal professionals.
J.C.
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