It Ain't Easy Being Green, Particularly Once the Gap (et al.) Gets Involved

So you want to start an activist movement. You spend years and years yelling and screaming about something you see as incredibly important. At first, no one pays you much mind. But then, all of the sudden, you’ve got the snowball effect going and everyone is hoping on board, which would be great although they’re convoluting the hell out of your message. Such is the case with this story in the NY Times yesterday, “Buying