Is Twitter Affecting the Box Office?
Is being able to instantly syndicate an opinion on a film to thousands of your closest friends affecting the opening weekend of less-than-great films?
Pshaw.
Michael Sragow at the Baltimore Sun writes:
This summer, movies such as “Bruno” and ” G.I. Joe” have had unexpected tumbles at the box office – just within their opening weekends – while “Transformers: Revenge of the Fallen” survived blistering critical reaction to become a blockbuster.
Box-office watchers say the dramatic swings may be caused by Twitter and other social networking sites that can blast instant raves – or pans – to hundreds of people just minutes after the credits roll.
Later
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