Is the Rihanna & J. Cole Sex Tape Just Another Larry Flynt Publicity Stunt?

If so, it seems to be working. News of the tape has been widely reported, from the celebrity blogosphere to the Washington Post. Both Rihanna and J. Cole felt the need to respond to the rumor, which they deny.

True or not, Hustler, a division of Beverly Hills-based Larry Flynt Publications, is getting plenty of free publicity out of the deal. And that’s good for any publishing company. As with mainstream media, the combination of a recession and the proliferation of free online content has hit the porn industry hard.

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